Ordinary Vs. Extraordinary – May 1, 2013

I recently worked on an e-mail blast advertising campaign and wanted to share it with you.  Tell me what you think of it, please; I look forward to reading your comments.

When you are planning a new advertisement for a publication such as Executive Controller, Business Air, or Charter Hub magazine, do you think about these items when you have photographs taken of the aircraft currently for sale, lease or charter?

Was the sun behind you and the aircraft, or was the sun high in the sky, or even worse, in front of you and the aircraft, leading to what is called a “backlit” photograph?

Was the aircraft parked where there is no chance of distracting shadows within the cabin, providing the setting for extraordinary images that will help the viewer feel as if they are already comfortably sitting in the cabin.

I will take the time to position your aircraft in the most appealing environment possible for realistic, but clean exterior photographs.  If there is a distracting background behind the aircraft, I will take the time to replace that background with a visually appealing one.  For interior photographs, I take great care to make sure the aircraft is parked in the best possible light to capture the beautiful interior without distracting shadows or elements that could take the viewer’s attention from the beautiful décor inside the aircraft.

As a recognized authority in the field of aviation photography, I accept nothing less than excellence. I will help you and your company present incredibly beautiful images that will draw your target audience into your marketing pieces and, asking for more information about your aircraft.

At the end of the e-mail, I enclosed examples of “before/after” photographs that I’ve recently taken of interiors and exteriors so that my target audience can visualize the difference I can make for them.  Here are a few of those photographs.
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